Case Study: Caltex
Caltex fuel outlets have long been a trusted stop for Australians — offering quick refuelling, convenience items, and 24/7 accessibility at many locations. In a competitive landscape, standout petroleum signage is essential: bold, clear and bright signage draws in customers, while highly visible fuel pricing and the iconic Caltex star logo guide passing motorists day or night.
For many years, EM Signs has proudly partnered with Caltex, delivering reliable, high-performance signage solutions — from bustling motorway sites to remote rural stores. The Caltex brand is one of Australia's most recognisable and trusted, demanding strict adherence to corporate colours, precise branding guidelines, and premium materials that withstand harsh Australian conditions.
Caltex relies on the seamless, premium aesthetic of moulded polycarbonate panels for its signature logo elements. Combined with the exceptional strength and impact resistance of tough polycarbonate, these signs deliver outstanding durability, vibrant illumination, and long-term performance — ensuring the brand remains bright, bold, and unmistakable around the clock.
At EM Signs, we specialise in custom moulded polycarbonate fabrication tailored to any specification. If your current signage suffers from fading, weather damage, vandalism, or frequent replacements, contact us to discover how our robust polycarbonate panels can protect your corporate identity and make it last for years to come.