Case Study: Ampol
Ampol's groundbreaking Pheasants Nest Highway Service Centre — a true new-to-industry landmark on the Hume Highway in NSW — sets a bold new standard for premium roadside stops. Opened in 2023 with twin northbound and southbound sites, this flagship development offers commuters world-class refuelling, EV charging, dining (including Hungry Jack's and Oporto's), and amenities along the vital Sydney-to-Canberra corridor.
EM Signs proudly delivered the standout signage that makes Pheasants Nest impossible to miss: imposing dual 20-meter pylon signs on both sides of the highway, ensuring maximum visibility for high-speed traffic in either direction. The canopy features an extensive, vibrant red fascia that dramatically frames the site, paired with precision-fabricated Ampol lettering in the iconic red and white scheme for perfect brand compliance and striking architectural presence.
Built with durable, weather-resistant materials and advanced fabrication techniques, these elements deliver exceptional daytime clarity and nighttime illumination — guiding drivers safely while reinforcing Ampol's modern, premium identity. From massive pylons to expansive canopy branding, EM Signs excels in large-scale highway projects that demand scale, precision, and long-term performance.
Proud to contribute to Ampol's highway redevelopment strategy, we're ready to bring the same expertise to your next site. Contact us for custom pylon, canopy, and facade signage that drives visibility and brand loyalty.