Case Study: Dan Murphys

Dan Murphys, Australia's leading liquor retailer, approached EM Signs with a significant challenge: identify a single, reliable signage partner capable of delivering comprehensive interior and exterior fit-outs for both new and existing stores nationwide. As a new client, Dan Murphys entrusted their entire signage program to EM Signs — and we've since set the new standard for how a Dan Murphys store looks and performs.

This major reimage has transformed stores with bold, consistent branding that enhances customer experience from the moment they approach the building to browsing the aisles. Key to the redesign is the revolutionary internal 'Y sign' — a distinctive, eye-catching lighting and signge element featured in Dan Murphys stores, highlighting featured product lines as well as wayfinding for customers.

Whether refreshing a single store or rolling out across hundreds, EM Signs delivers compliant, high-performance solutions that protect your brand investment. Ready to elevate your retail presence with innovative, low-maintenance signage? Contact our team to explore custom fit-outs tailored to your needs.

For wayfinding signage that drives sales for your business, click here.