Case Study: Krispy Kreme

Krispy Kreme is a globally beloved brand, instantly recognisable for its mouth-watering, freshly baked Original Glazed doughnuts that bring pure joy to fans worldwide. Since opening their first store in North Carolina in 1937, the bright red neon "Hot Now" sign has been a cornerstone of their marketing strategy — glowing vibrantly in store windows to signal fresh doughnuts straight from the fryer, drawing crowds and creating those legendary queues that often snake down the street.

In Australia, Krispy Kreme has made a triumphant comeback and is rapidly expanding, with hugely popular stores lighting up locations in Sydney, Adelaide, Perth, and beyond — including standout drive-thru and production-view sites. The future is deliciously bright, and standout signage plays a starring role in capturing attention, signalling freshness, and turning passers-by into customers.

EM Signs has proudly supported Krispy Kreme's Australian revival by crafting durable, high-visibility signage — including vibrant red illuminated elements that replicate the classic neon glow with modern, energy-efficient LED technology for reliable 24/7 performance. Our expertise ensures perfect colour accuracy, weather resistance, and eye-catching impact that keeps the brand irresistible day and night.

Craving signage that creates buzz and drives queues to your door? Contact our team to discuss custom illuminated solutions — from classic "Hot Now"-style signs to full store branding — tailored to make your business the talk of the town.

Discuss with us how we can make signage work for your business