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Case Study: Krispy Kreme

Krispy Kreme is a global brand name that can be recognised for their freshly baked doughnuts.

Krispy Kreme is sharing the joy all around the world with their delicious doughnuts. They are particularly well-known for the bright red neon sign often displayed in their stores front window to let customers know they are baking fresh doughnuts now. Due to their popularity, its not uncommon to see large queues coming out of their stores snaking all the way down the street. The red neon sign has been an essential strategy for their marketing since their first store opened in North Carolina in 1937.

Krispy Kreme in Australia has been re-born with the successful opening of very popular stores in Adelade and Perth. The Krispy Kreme story in Australia is only just beginning and the future looks delicious.

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