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Case Study: Krispy Kreme

Krispy Kreme is a global brand name that can be recognised for their freshly baked doughnuts.

Krispy Kreme is sharing the joy all around the world with their delicious doughnuts. They are particularly well-known for the bright red neon sign often displayed in their stores front window to let customers know they are baking fresh doughnuts now. Its not uncommon to see large queues coming out of their stores snaking all the way down the street. The red neon sign has been an essential strategy for their marketing since their first store opened in North Carolina in 1937.

Krispy Kreme in Australia has been re-born with the successful opening of 2 new and very popular stores in Adelade and Perth. The Krispy Kreme story in Australia is only just beginning and the future looks delicious.

Is your signage working for you?

Or does it create a barrier between your business and your customers? Just like Caltex have done, discuss your requirements with our experienced team and we will tailor the best solution for your needs.