Case Study: McDonald Jones Stadium
A true beacon in the night for sporting fans across Newcastle and beyond. This impressive 35-meter-long sign at McDonald Jones Stadium uses advanced day/night LED channel letters — appearing sleek black by day for a clean, professional look, then brilliantly illuminating in bright white at night thanks to specially designed Avery vinyl. The high-intensity LEDs cut through the darkness and capture the attention of every passing driver and arriving fan.
Home to iconic teams like the Newcastle Knights (NRL) and Newcastle Jets (A-League), the stadium has also welcomed global stars including Elton John, Pink, Paul McCartney, LA Galaxy, Nitro Circus, and the Qantas Wallabies — making standout, reliable signage essential for brand visibility, event excitement, and wayfinding in a high-traffic venue.
EM Signs delivered this massive installation with precision and durability, proving our expertise in fabricating and installing large-scale signage that withstands outdoor elements and heavy use. Whether it's a monumental 35-meter stadium feature or a smaller custom project, we build to any scale with the same commitment to quality, compliance, and performance. Our bright, energy-efficient LED systems ensure 24/7 impact, day or night, helping venues like McDonald Jones Stadium shine as premier destinations.