Case Study: Mitsubishi
Mitsubishi's global identity has a new and fresh look. The visual identity promotes Mitsubishi’s new tagline ‘’Drive your Ambition”.
The first Mitsubishi dealership to feature the new product is Paul Wakeling Mitsubishi based on Mill Road in Campbelltown. Front and centre of this masterful design is what is referred to as a ‘Dynamic Slope’ on the façade, bringing a new intended robust and dynamic look.
The bold black and white colour scheme with red accents asserts Mitsubishi as a dominant force in the Australian car industry.